Unique toilet concept conquered the world
2theloo is a Dutch company and offers a concept for clean toilet facilities in public areas. The concept started in 2011 in the Kalverstraat (Amsterdam) and now has more than 200 locations in 14 countries. 2theloo has stand-alone ‘Toilet shops’ and is also present at petrol stations, train stations and other retail concepts. For example; 2theloo has a partnership with Shell and the French railways.
The concept is quite simple: The visitors pay 50 cents (and sometimes 1 euro) and get a neat and clean toilet. They receive a coupon at the entrance. This coupon can be spent on items in the service station and the visit to the toilet has actually been free of charge of the customer thats spends money in the shop. This concept is a method for the gas station to get more sales from the hundreds of toilet visitors they receive daily. In other cases, this coupon can be redeemed for discounts at nearby stores or tourist attractions.
A challenge that only XPO Screens can take
A unique experience is one of the most important aspects on which 2theloo distinguishes itself from similar concepts. This has been worked out into the last finesse. The choice of high-quality materials, no noisy hand dryers but neat wipes, a brace to put your bag on instead of on the floor, a hook to hang your coat on, everything is well thought out.
This requirement is also linked to their wish to equip the mirror above the sink with a digital screen. This must be present but in no way affect the comfort. And to raise the bar even higher, the appearance and functionality of the washbasin furniture had to remain unchanged.