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Altermedia Washroom Advertising

Altermedia Washroom Advertising

Altermedia is the largest Dutch operator of washroom advertising. We all come across this media form every day. With more than 1,200 catering, cinema and education locations, Altermedia is the number one player in the field of this media format on the Dutch market. In total there are almost 10,000 poster surfaces in the Netherlands in these locations.

However, many assets within the Out-of-Home landscape are currently being converted from posters to digital. Altermedia was looking for a solution that meets its most important requirements:

  • Public Proof
  • Beautiful design
  • Change content remotely
  • Enabled with NFC
  • Recognizable

The INVITE® displays from XPO Screens are extremely suitable for this. Our displays meet all requirements set by Altermedia. In mid-2017, Altermedia will therefore start placing the first screens within selectively chosen high-end locations.

For the sake of recognition, Altermedia has chosen to display its own logo on the screen. In order to offer the locations a high degree of customization, Altermedia has opted for 3 basic colors (white, black and stainless steel look).

Because the conversion is very important in media operation, all displays are equipped with NFC technology. The NFC logo is clearly visible through LED lighting. The target group can immediately react with this if they see an advertisement that appeals to them. This technique is already applied by Altermedia to the current poster panels.

 

We have chosen XPO Screens because of the customization in hardware and software. In addition, our broadcasts runs flawlessly.

- Oskar van Son, Altermedia B.V.