Altermedia Washroom Advertising
Altermedia is the largest Dutch operator of washroom advertising. We all come across this media form every day. With more than 1,200 catering, cinema and education locations, Altermedia is the number one player in the field of this media format on the Dutch market. In total there are almost 10,000 poster surfaces in the Netherlands in these locations.
However, many assets within the Out-of-Home landscape are currently being converted from posters to digital. Altermedia was looking for a solution that meets its most important requirements:
- Public Proof
- Beautiful design
- Change content remotely
- Enabled with NFC
The INVITE® displays from XPO Screens are extremely suitable for this. Our displays meet all requirements set by Altermedia. In mid-2017, Altermedia will therefore start placing the first screens within selectively chosen high-end locations.